We’re holding out for a hero.

In Uncategorized on August 11, 2010 at 8:05 am

The drowning fate of the music industry is beginning to sadden me deeply.
It seems that the point at which it couldn’t get any worse, it kind of did.
This time though, it wasn’t down to the new “I don’t pay” ethic. This time it was the economy. When we had started to come to terms with the fact that, as artists, we would have to make a living from touring and promoting, suddenly the clubs started closing.
It is at this point you begin to realize that if we do not return to educating people in the value of music, then our world is kind of doomed.
When Prince said the internet was over, he kind of had a point. If we feed the internet with music either for free or for sale, then it’s inevitable that it will become viral and free. If we turn to using the old school concept of distributing physical product as a starting point, then may be there is a way out of this. I am not just talking about music, I am talking about drawing people in and using your fan base to build a community that you can educate and help them understand that this isn’t about being famous and making millions, it’s about feeding a dying art so that it exists for the next generation. There are some great new portals that encourage this new business model. Topspin is one, band camp another. That doesn’t mean you can use them and expect people to pay for your music straight off the bat, but you can incorporate them and include the idea of merchandise, DIY CD’s, art, a badge, a postcard, a 7 inch, and at the same time, still give things away.
The days of making a piece of music, throwing it up on a download site and expecting to tour the world on it, are few and far between.
People are getting savvy to dance musics great con artists else they are being conned by them. There are a mass of people out there that care about the music and not about how high you hold your hands in the air whilst playing somebody else’s songs. The problem is, they have either lost interest or been lured into a false sense of security. Or they just aren’t aware of the industries demise.
The underground, the place where most great movements begin, is in real danger of being diminished to the point of being a part time hobby, and I know that as an artist I have chosen this as my life long profession.
I know I would be sad if my job became my hobby.

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